During a time where the majority of social and school interactions take place over a screen, cozy yet stylish clothes have never been more needed. The lines between comfy and chic have become increasingly blurred during this time of minimal in-person exposure.

People often turn to popular name brands, reliant on their good quality and style, despite the high pricing because they just want to feel good while stuck at home. Instead of feeding into the mass consumerism of brands that could go without the extra dollar in your pocket, it is time to start supporting Black- and Brown-owned businesses that have not yet been given the clout they deserve. Here is a list of five affordable, well-made, and comfortable Black-owned brands that will satisfy your needs just as much as Nike, Brandy Melville, and any other brand of the sort.

Sorella
Similar to Pretty Little Thing and Fashion Nova, is a high fashion boutique that brings out the boujee in street wear. This brand is good for women looking to spice up their style with a tasteful pop of color or some trending accessories. Along with their Latest drop called “Girls Tour,” foundresses Brittney Turner and Heather Sanders say “Girls Tour represents strong women, working women, and independent women of all ages, colors, and sizes. Empowering women all over the world to not only be confident and have a vision but to also be a dope girl with style and hustle”

Girl Next Door
Founded by Synahia Tigner, GND is “inspired by your every day, around-the-way fashionistas who, behind their killer senses of style, have extraordinary stories to tell” said Tigner. GND plays with earth tones and uniquely flattering cuts to bring out the natural beauty in all skin colors. While prices do go a bit high for this brand, the quality is impeccable and the sizing is designed to fit the natural body types of curvier women, however they do have sizes for more petite figures too.

ACM
As a fairly new brand, with limited pieces, based in toronto and Los Angeles, ACM works to accentuate the body. They stand out for their one-of-a-kind seaming in dresses and tops alike. Twins Anaeka and Jamika CM, created this minimalistic yet powerful brand to initially empower women, but it can still be rocked by anyone who likes it.

Proclaim
Forget Victoria Secret, Proclaim is a Los Angeles based nude lingerie brand catering to utmost comfort of every woman. The mission is to be eco-friendly through earth conscious fabrics. While not a Black-owned brand, South Asian foundress Shoeba Philips explains “I started this company to bring representation to women who are often ignored, tokenized, or diminished by the fashion industry.”

Babes
Designed and brought to live by the infamous LA fashion designer Ciera Rogers, Babes is all about curves. With exclusive collections and fabrics, this brand never misses when it comes to comfortability. Especially when it comes to lounging, Babes has a plethora of affordable pieces to choose from.