It’s a late fall evening, you finally completed your homework and are scrolling through TikTok in bed after an exhausting day. On your ForYou page, you watch a couple of videos with a snippet of “My Love Mine All Mine” by Mitski, most likely with a CapCut edit, playing in the background.
Katie Johnson, a senior at NDB, says “I see this song on relationships with family and friends on my ForYou page all the time. I like the song because it has a good vibe and it reminds me of all of my emotions.”
The slow melody of the song and Mitski’s soft voice evoke a sense of melancholic emotion that captures your attention. Over time, you hear this song so much that it becomes a draft in your saved TikToks and a permanent addition to your Spotify or Apple Music playlist. If you never heard this song on TikTok and were not a Mitski fan, would you have ever listened to it at all? After hearing “My Love Mine All Mine,” do you only listen to that one song, or have you branched out to Mitski’s other albums?
In just a single month, this song has skyrocketed in popularity, highlighting how rapidly an artist can capture greater attention. TikTok and Spotify have collaborated, recognizing that Mitski’s deep and relatable lyrics resonate with emotionally charged teenagers. This connection has led to a significant surge in Spotify listeners and ultimately Mitski’s fan base.
“My Love Mine All Mine” was released on September 12, 2023, and is currently Mitski’s most popular song with 154 million playlist interactions with the song. On Spotify, this song reached Top 17 on Global Charts and is ranked #4 for Viral Tracks. In addition, Mistki currently has 204 million playlist hits, in contrast to 38 million which was recorded in October 2022 by Songstats.
As you are scrolling through TikTok, you may not notice that the app enhances your feed, progressively showing you videos featuring the same song. The more you hear it, the more it grasps your attention. Once it captures your attention, you are compelled to save videos with that song. Eventually, your connection with the song deepens, and before you know it, you find it on your current music playlist – the oblivious journey of scroll to sound.
